Technology is evolving fast, especially web development that’s one of the most dynamic and changeable industries. Therefore, it’s essential to stay up-to-date on the latest trends at all times, or, else, risk lagging behind and giving your competitors an edge over your business. To avoid such a scenario, you need to align your company’s objectives with the latest industry trends. This is essential as putting in place improved web development steps enhances user engagement and expands your business.
Here’s an outline of the top five latest web development trends in 2021 that you should know about to maintain a competitive advantage over other businesses:
1. Progressive Web Applications (PWA)
One of the top web development trends you need to know about is PWA technology. A PWA interacts with users like a native application would, and achieves this by running independently from the browser.
While PWAs are more responsive and interactive, they’re transforming user experience, thanks to an app-like functionality without downloading an app. Because of this, several huge companies, such as Forbes, Pinterest, Starbucks, Amazon, and Twitter have already embraced this technology. This isn’t surprising at all, considering the incredible features integrated into the PWA technology, such as:
- Installation on any gadget by downloading it straight from the website instead of using the app store
- Easier distribution
- High downloading speeds
- Easy updating and maintenance
- Users can still use it and get notifications even when in offline mode
- Capable of sending push notifications
With the number of mobile users on the rise, PWA is a trend that’ll continue gaining traction due to the reliability and accessibility it offers.
2. Accelerated Mobile Page (AMP)
Your site’s loading speed matters a lot in appealing to your target audience. Therefore, you should look to incorporate AMP, a free web component framework that’s useful in developing a smooth site. The AMP technology ensures the built site offers quick loading speeds and works seamlessly on every mobile gadget. As a result, this considerably improves your clients’ user experience. Therefore, you need to prioritize using AMP if you’re an email sender, advertiser, e-commerce company, or publisher.
Because casino websites offer a wide range of technologies that facilitates the payment and overall user experience, this is a technology they should look to incorporate. This is the only way of ensuring customers are always satisfied and don’t have to deal with the annoying slow loading speeds.
The key features of AMP technology include:
- Easily accessible and simple to use
- Quick page loading speeds
- Immediate page accessibility
- Improved conversion ratio
- Smooth integration with third-party features
3. Artificial Intelligence (AI)
While artificial intelligence has been utilized for quite some time, it’s only now that its true potential is being seen. Today, AI is being used in web development, with several solutions being seamlessly incorporated through the AI and ML linked algorithms. Thanks to these technologies, you get to employ excellent web development techniques and automate certain business processes.
AI technologies used in web development include virtual assistants and chatbots designed to improve customers’ experience. This is because they offer the users prompt responses as they browse through the webpages, searching for information that will be of use to them. Because of this prompt attendance to their needs, customer satisfaction is improved, preventing them from switching to competitors.
The use of AI also allows for improved personalization. Therefore, your clients get to only see the relevant details depending on their interests. AI platforms usually achieve this by examining several client aspects, such as the number of times they visit the site, top category pages, and search history. As your clients pay more visits to your website, the AI platform will collect additional data about them. This will be valuable in helping this technology in having more relevant and precise recommendations for your customers.
4. Single Page Applications (SPAs)
Single page applications refer to web apps that load on one page. As a result, users are assured of an uninterrupted and smooth experience. SPA only loads data and markup to portray them dynamically on one web page.
This innovative technology allows users to find all the information they need on one page. The most common platforms that use it include Twitter, Gmail, Facebook, and Google Drive.
Each passing year is met by changes in the web development space. Therefore, you should always be well-informed of these changes if you want to sharpen your knowledge and stand any chance of outdoing your competitors. This post has highlighted every trend you need to be aware of in 2021 in order to satisfy both your existing and prospective clients each time they visit your site.