5 Considerations for a Successful Digital Signage Installation

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The benefits of digital signages go beyond their aesthetic appeal. Their dynamic nature, attention-grabbing display, ability to communicate contextual content and ease of installation have made digital signage a popular choice across various business sectors. While the retail industry had been the frontrunner in utilizing this unique technology to good effect, several other sectors now embrace it. From the healthcare industry to cafes and restaurants, the corporate and the financial world, and even the education institutes are beginning to realize the benefits of digital signage.

But installing digital signage just about anywhere without having a proper strategy will not give you the desired results. You must develop a plan for digital signage installation to maximize their potential and increase their usability and visibility. Here are some essential things to consider for a successful digital signage installation.

Know your purpose

Why you are installing digital signage will determine a lot of things for you. There are a few important questions you must ask before choosing its position, placement, content, and design.

  • Who are they intended for? Are they for students, employees, working women, housewives?
  • What exactly are they supposed to communicate? Is their primary focus advertising, relaying information, presenting data, displaying schedules, events?
  • Will they be located indoors or outdoors? Will they be placed at an airport, shopping mall, school, or a conference room?

Depending on all the answers to these questions, you can determine the signage’s design and content to attract the right audience.

Decide on the screen type

The kind of screen you choose for your digital display will determine its quality and appearance. There are a number of options available in the market, and each one of them come with their own set of pros and cons. Here are a few pointers that will help you make a better decision:

  • OLED: High on contrast and resolution, OLEDs are emissive displays requiring no backlight. This makes them thinner and more efficient than LCDs. The downside is that they are expensive at present. As the usage and technology improves, the price is sure to go down
  • LCD: Lighter than plasma, relatively affordable, and available in screen size of up to 95” with 4K resolution, LCDs are a popular choice for digital signage. But their brightness, contrast, and viewing angles bring some limitations
  • Plasma: Plasma screens are much better options than LEDs as they provide a wider viewing angle, higher resolution, and contrast and are more affordable. But they are quite heavy to install and consume a lot of energy
  • Projection: One of the most significant benefits of projection display is cost-effectiveness. There are high-resolution options available too. But the drawbacks are their limited interactivity and requirement of a flat, white projection screen.

Determine the right screen size

Choosing the right screen size is important to grab maximum eyeballs. But what screen size you choose will depend on the budget as the price range shoots up considerably once you go beyond 55” screens.

This is where projection displays can come in handy. Your screen must be big enough for all the content to be visible to the audience from a certain distance. Where you are placing the screens will also be a significant determining factor.

Create a mounting strategy

How you mount your digital signage will also impact their visibility and usefulness. Whether it is wall-mounted, floor-mounted or ceiling-mounted will depend on the kind of content you display and where these signage are placed.

If your signages are interactive, then floor mounting is the best option. Wall mounting works well for bigger displays where people can see them from a distance, and ceiling mounting is perfect in crowded places.

Choosing the right location

Where you put your digital signage is one of the most important factors for its success. The location of the signage would depend on your target audience, and it should be placed in a manner where it is easily visible. Apart from that, the right angle, the right height, distance, and positioning will also determine how many people see it.

For example, a building map kiosk would be placed at the entrance, not somewhere in the middle of the building. This kind of strategic thinking is required for the successful installation of digital signages.

There are several other factors you must consider before installing digital signage. These include content strategy, screen placement, finding the right digital signage software, the right designers and technicians, and most importantly – the right service provider. For digital signage, one of the most significant requirements is the perfect display screen that maximizes the reach of your signage. And Cube Video Walls provides just that. Contact Cube Video Walls for high-quality display screens that create immersive signage for a wider reach.


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