Businesses have been long using videos as a crucial part of the marketing strategy for years. In this digital era, 85% of Melbourne customers admit buying a product they’ve seen in a video. By 2025, the number of internet users in Melbourne and Australia will increase to 21.5 million.
You may be investing in video production Melbourne to create engaging content for your brand. But if it doesn’t lead to higher conversions and target the growing numbers, it is not enough.
So, here are the five major video marketing trends to use in 2021:
1. Shoppable Videos
Anywhere you see on the web, advertisements bombard you daily. So, how to get people to notice what you offer?
Shoppable videos are the answer. They can get your customers to buy your products right from the video.
Once you watch the video, you don’t have to close it or go back to the browser to search for the product. Instead, shoppable video ads have an embedded link or button that takes the viewers directly to the website. For people who like to visit your store, add the directions to your multiple offices in Carlton, Southbank, or Docklands.
This way, brands can shorten the customer purchase cycles and improve click-through rates. These videos are currently hit on social media, making these platforms the biggest marketplace on the internet.
2. Educational Videos
Right now, video content is taking up a significant chunk of the digital space. Almost 65% of people are looking to YouTube for informational videos.
Make your business stand out by not only promoting your services but also educating your customers.
Videos target both visual and auditory senses and encourage viewers to stop scrolling and take notice. When you can solve your viewers’ doubts, they feel valued, and that builds trust in your Melbourne-based business.
It is beneficial in the backdrop of the shop local movement triggered during the pandemic in Melbourne, Victoria, and other parts of Australia.
You can try how-to tutorials, time-lapse, explanatory videos, animations, lectures, etc. However, the key is to find something that resonates with them.
3. Search Engine Marketing
Incorporating SEO and the use of long-tail keywords is not exclusive to textual content. To make your videos communicate specific messages to your target audience, SEM can help.
Your potential customers look for you on Google, Bing, and other search engines. SEM or search engine marketing is an effective digital marketing strategy to let people find you.
You may have noticed that Google has been increasingly emphasizing videos on its search results page. You find them besides special features like rich snippets, Google Maps, and “people also ask” suggestions. So, by using technological advancements like AI, you can reach the segmented markets.
Suppose someone from Middle Park wants to find “budget corporate video production in Melbourne.” When they type in the keyword, Google will show your website and videos using local SEO.
4. Real-Life Conversations
Your would-be customers trust your brand when they see real people endorsing it. No matter how great the actors you use are, customers only feel a sense of belonging with stories that connect.
That means there will be no veil between your business objective and the message you deliver. For this reason, you need to use unfiltered conversations and user testimonials. Allow them to have some insights into your approach and core values.
Also, film the video at famous places near your vicinity or use those images in the background. Iconic landmarks, such as the Fed Square or Queen Victoria Market, make people relate instantly.
You can build a sustainable brand with loyal customers in the absence of a pay-to-play model. Since you have positive social proof and get people talking, sales also grow.
Here are some ways to achieve it:
- Tell authentic video stories
- Build awareness about the business
- Highlight brand personality
- Show consistency and conviction
- Create a community with transparency
- Let your loyal customers speak for you
5. Omnichannel Video Content
There are so many social networking platforms in use, and most people are on at least two. Besides, users bounce from one site to another while they consume information on mobile devices.
Understandably, your customers see the same video on two different content networks in such cases. Either they actively look for it, find it through Google search, or via shared content from friends and family.
While reposting your content on multiple channels is a good idea, each website user’s intent is different. Therefore, it is crucial to modify the content to suit their goals and needs. Twitter, Reddit, LinkedIn, Facebook, Instagram, and TikTok are the most used websites apps with video capabilities.
You can simulcast the events you organize on YouTube Live, Facebook Live, or Periscope. This way, you can interact with your target group whether they are in Kensington or Balaclava.
Measure your sales success from several channels after incorporating video content into your marketing strategy. These new trends also allow you to improve the user experience to a more prominent part.