The world of digital marketing has become significantly more competitive. As a result, designing a winning user experience has become increasingly more important to keep users happy. We take a look at 5 ways to help provide a better user experience on your website!
1. Clarify Your Visual Queues
The term “visual queue” can mean a lot of different things on a website. Generally, though, you can think of it as a call to action – something that suggests or requests that the user performs an action, rather than just keep on reading. Typically, a visual queue will be either a link or a button to click on.
User experience issues arise when these visual queues are poorly presented or otherwise unclear. A piece in Medium looked at various visual queues and how they ought to be differentiated from one another, and it’s a handy guide to refer to if and when the time comes to address this aspect of your site. The general rule, though, is just to take a clear and honest approach. Don’t hide links as if they’re ordinary text, make buttons and similar features easy to see and clearly clickable, and you’ll be on your way to satisfying your users. They’ll find the experience of navigating your site and competing actions to be straightforward and appealing.
2. Prepare For Regular Updates
Perhaps it goes without saying, but we should mention nonetheless that one of the quickest ways to end up providing a poor user experience is to stop updating your site or let certain aspects of it become dated. You might let some content become stale, or neglect to go back and make changes to existing pages when you alter your SEO strategies and focal points. No single step like this is necessarily going to destroy your site – but over time this kind of neglect will start to show, and users will be unimpressed.
For this reason, it’s best to prepare for regular updates to your site. Typically, this can be a maddening process involving some amount of stripping down of your site build in order to work out the kinks. However, there are simpler ways to go about it today, with programs that are designed specifically to allow you to make efficient changes to existing site material. Updatable outlines minor tweaks and major improvements alike that can be made through this sort of program, whether that means modifying visuals, fixing spelling errors, rearranging folders, or whatever else it may be. Having this sort of system on hand can help you to keep your site fresh and appealing.
3. Monitor Your Site’s Speed
A lot of people designing their own sites for the first time might assume they have no control over speed. It may come up briefly when considering which platform to build a site on, but beyond that it’s not really part of the design or ordinary upkeep process. And yet, a site that’s starting to slow down can be very off-putting to users. In fact, a single brief delay can lose you a visitor forever.
Fortunately, there are some steps you can take to avoid this problem. First off, there are numerous online systems you can use to test speed and make sure that your site’s performance isn’t lagging. Thereafter, however, if it is, you can take action to speed things up. TechGenyz outlined some ways to make a website faster, from switching to simpler images, to eliminating unnecessary HTTP requests, and so on. They’re worth reading through and keeping in mind, because they can help to make your site perform every bit as well as you want it to.
4. Design Responsively
Understanding that your visitors use a wide range of devices and screen sizes to browse your website is imperative. In fact, understanding the cross-device journey users take can provide a competitive advantage among those who don’t. Generally speaking, larger transactions will be completed on a desktop or laptop. Things like travel, finance and property are still primarily browsed using a larger screen.
However, quickly looking up information is likely to be conducted on a phone. For example, a user may start their journey looking for information about the climate in a country they’re considering visiting. But when it comes down to booking the ticket or hotel, they’re more like to use a larger screen.
5. Implement Machine Learning
Last but not least, you can go on the offence, so to speak. The points above are vital, but they’re largely about defending your site from common problems and keeping users from identifying those problems. Beyond those steps, you can also look to take action meant to improve the user experience more directly.
In this case, we’re talking specifically about the implementation of machine learning on a website. We’ve written before about machine learning in apps, and how it can help to personalise the experience for users. And the same holds true for your website. With machine learning processes put in place, the site can essentially act on its own to recognise and address user needs.