It’s estimated that there are over 8 billion screens worldwide between televisions, phones, tablets and computers. Each screen serves a different purpose, often with different audiences and user bases.
This has created a landscape formed from the unbelievable advancements in technology over the last twenty years. Companies have flocked to adapting the newest gadgets and techniques to implement them internally.
This takes us to the present, the world of digital signage. The Internet of Things, or IoT, has connected this mass supply of screens to one another allowing for interactions to happen virtually anywhere. From billboards and jumbotrons to your phone and even the gas pump, you’ve seen digital signage more than you realize.
What Does This Have To Do With Gamification?
Digital signage, while a powerful tool, is only as strong as its ability to pull eyes in and keep them glued to the screen. Traditional signs and posters are static and once you’ve seen it, there’s no reason to go back and see the same image again. This is why you see multiple styles of posters for a single movie, or brands redesigning themselves after decades of the same look.
Rebranding and creating multiple designs are a costly and time-consuming endeavor. Gamification takes this static approach and flips it around to bring interactive software to more screens.
Choosing digital signage software, pay your attention to whose, that can help you to take mechanics and elements from games as a way to engage users over long-term periods. It does this by adding progress bars, achievements and user levels unique to the environment your digital signage will be in.
How Does Gamification Add Value?
By getting and keeping attention, the scarcest yet most valuable resource amongst screen viewers. The gaming concepts implemented within digital signage can be done with little to no cost, rewarding participants with a sense of accomplishment as they hit the next level or reach a progress goal.
Another approach would be adding extra incentives to goals, a tactic especially useful in the corporate work environment. Showing productivity metrics on a monitor above the office floor can be interesting information, but employees will simply glance up from time to time largely ignoring it.
Now, let’s gamify that monitor and see what changes. Show each team’s productivity separately, adding a target number to hit with standings shown in real time. Add a prize to the mix, perhaps a free lunch or gift card, and watch as the excitement builds in the office. Fueled by competition and incentives, employees will show energy and productivity typically only seen on Fridays.
What Other Corporate Applications Are There?
Companies are able to utilize digital signage with gamification both internally and externally. Interactive maps show new guests where to go while a monitor showing real-time progress on a charity event promotes feeling of inclusivity. While these are amazing options for guests, the real value lies in what your employees can benefit from.
Many department managers and HR staff know that the closer a team is to each other, the more independently they can operate as a unit while maintaining high morale. A classic team-building exercise, literally, is counting steps with a pedometer as competition.
Now, in 2021, you most likely have a smart watch or phone that can count steps for you. This allows for gamification to step up the competition, with live updates pushed to participants when milestones are reached or when a certain amount of time remains.
This keeps them engaged through fun, game-like interactions that give a sense of accomplishment and validation. Finding balance between rewards and effort can be difficult, too many rewards and they lose value but increasing the difficulty to earn them it’s no longer worth the employee’s time.
Another key area where gamification can boost success is within corporate training. Most industries have some version of rules and regulations that must be followed. For financial institutions, these also come with possible legal action and fines when broken.
Making sure employees are kept up to date on changes is the simplest way to avoid breaking regulations. That being said, asking employees to read through 20 slides of a presentation will just lead to lazy skimming due to boredom. Take that same information and apply it to a software that can gamify it by including quizzes and checkpoints.
As they reach each checkpoint, they’ll be able to see the progress made for instant validation that their effort is noticed. Quizzes are perfect for quick knowledge checks, offering badges or awards for high scores and refreshers or study suggestions for lower scores.
Will Gamification Become the Standard?
Only if you’re looking to stay ahead of the curve as many leading companies have already invested in gamification to drive both business and internal productivity. That being said, it’s not at all too late to look at choosing a digital signage software to implement gamified strategies.