YouTube is the most platform for videos on the internet. It has 1.8 billion users every month, with 5 billion videos being watched every day, and 300 hours worth of video being uploaded every minute. In other words, it is the place to be to create, publish, optimize video content.
Video content is vital whether you want to build a brand from scratch or if you already have a thriving business and want to establish an online presence. You can find out how to build an email list with Leadpages on youtube and let your prospects, clients, friends, and family know you are on YouTube.
Creating a YouTube marketing strategy to gain traction
If you want to get started on YouTube, here are a few steps you should follow:
A visually appealing channel
The first thing to do is to set up an attractive, optimized YouTube channel. The idea is to create an excellent first impression on anyone who visits your channel. Optimizing your channel involves uploading an excellent profile picture containing your brand logo, using a catchy channel name, a cover photo that tells the viewer something about your channel, and a crisp bio explaining what you are about.
Make sure you include links to your social media accounts and your official website. Also, segregate your videos into playlists, thus making it easy for the viewer to watch your videos.
As you may have guessed, you need to create high-quality videos and post them on your channel. As mentioned, put them in playlists. Be sure to experiment with various types of videos like vlogs, documentaries, short films, music videos, etc.
As far as ideas for content are concerned, you have to determine your target audience first. Once you do that you can churn out tutorial videos, product features, Q&A videos, unboxing, behind-the-scenes, etc. Make sure you upload different kinds of videos and use YouTube analytics to gauge which ones seem to be doing better than the others.
Optimize your content for SEO
Search Engine Optimization (SEO) is another vital cog in your marketing machine. You need to optimize your videos such that they rank high on the Search Engine Results Page (SERP). Do keyword research and use keywords relevant to your industry or field and them to your title and description. In your description box, you must present a concise description of the video along with contact information like links to your other channels, website, and social media handles.
Give a Call-to-Action (CTA)
You must include CTAs to grow your channel. CTA buttons send your visitors and viewers to other videos on your channel or playlist, social media platforms, and website, thereby driving heaps of traffic.
CTAs can also help retain your viewers by getting them to subscribe, watch your other videos, buy a product on your website, thus increasing your viewership and traffic. You may use YouTube cards issue a CTA.
YouTube cards generally work well at the end of the video. However, you may use them at various points in the video. Here the different types of YouTube End Screens:
The different types of YouTube Cards are as follows:
Cross-promote your content
While you should make content for YouTube, you should also market it on your other platforms. Getting followers, visitors, and other leads from Facebook, Instagram, etc. to watch your videos on YouTube is an effective way to push your brand.
You should have no problem finding your target audience on all the platforms mentioned above since they play host to millions of users. Make sure you share links to your videos on Facebook and Instagram every time there’s a new one up. You may also tease these videos by repurposing them for these platforms. Uploading a one-minute version with the best parts of the video is a fantastic way to get people to watch the entire video on YouTube.
Additionally, you want to experiment with different types of videos as you repurpose them for Instagram and Facebook. Use Instagram Insights and Facebook Analytics, track your posts, and determine which posts are doing better than the rest. Do this over time, and add CTAs, and your traffic should go up in no time.
Becoming a YouTube Partner
Most YouTubers want to become a YouTube partner. However, many of them do not seem to be aware of the criteria they have to meet to become one. If you want to become a partner, your channel must boast:
- A minimum of 10,000 cumulative lifetime views across all your videos
- A minimum of 4,000 watch hours over the past 12 months
- At least 1,000 subscribers
- An approval from YouTube if the above conditions are satisfied
However, not everyone can become a YouTube partner. If you are wondering how to add external links to YouTube cards without a partner program, here are a few ways to add links:
Make people click the video description
Give your audience a CTA to click the video description. This is why you see most content creators asking their audience to like, comment, and subscribe. In the video, ask your viewer to click the description box below and give them an incentive to do so.
Reply with links
You can reply to the comments you get and get a thread going. Having a conversation in the comments section helps you reply to comments with clickable links, which is where you can paste the links you want to promote your brand. If you find that your viewers missed the link to ‘learn more’ or find out more, you can paste the link again instead of asking them to check out the description box.
There you have it – tips and tricks to create content, optimize it, and market it on YouTube and the other social media platforms you are using. You can drive heaps of traffic using these tips, and before you know it, you will have enough subscribers and watch time to become a YouTube partner.