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Creating an app that feels personal to the users is a goal for many – if not all – app developers. Users are more sensitive to the user experience (UX) that you deliver, and they actively seek apps that can deliver a personalised UX at every turn. Users want to be pampered and the way to do that is by offering advanced personalisation.

One of the ways you can do that is by integrating machine learning into your app. Machine learning and a massive amount of user data will help you understand users in a granular way. Instead of placing your focus on the big picture, machine learning helps you focus on individual users without having to do manual work.